Privacy Policy

Effective Date: June 2026

At Home Potential Lens™, we respect your privacy and are committed to protecting your personal information.

Information We Collect

When you use our website or purchase our services, we may collect:

  • Name

  • Email address

  • Phone number

  • Brokerage name

  • Billing information

  • Property addresses and listing information submitted for analysis

  • Communications you send to us

Payment information is securely processed by our third-party payment provider. Home Potential Lens™ does not store your full payment information.

How We Use Your Information

We use your information to:

  • Deliver our services

  • Process orders and payments

  • Communicate regarding your project

  • Improve our services

  • Respond to customer support requests

  • Send occasional service-related updates

We do not sell or rent your personal information.

Property Images and Submitted Materials

By submitting photographs, floor plans, listing information, or other materials, you represent that you have permission to provide those materials for the purpose of creating your Home Potential Lens™ report.

Submitted materials are used solely to provide the requested services.

Third-Party Services

Our website may utilize trusted third-party providers including:

  • Squarespace

  • Stripe

  • PayPal

  • Google Analytics

  • Calendly

  • Email marketing providers

These providers have their own privacy policies governing the handling of your information.

Data Security

We take commercially reasonable steps to safeguard your information; however, no method of electronic transmission or storage is completely secure.

Cookies

Our website uses cookies to improve user experience and website performance. Please review our Cookie Policy for additional details.

Your Rights

You may request to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of your information where permitted by law

Requests may be submitted through our Contact page.

Changes

This Privacy Policy may be updated periodically. Continued use of the website constitutes acceptance of any updates.

Contact

Questions regarding this Privacy Policy may be submitted through our Contact page.